Your opportunity has arrived! We are looking for a Portuguese CRM Executive in Lisbon! If you are passionate about technology, have exceptional customer management skills, and are ready to face new challenges, we want to meet you! Your responsabilities: Leverage data to plan, coordinate, analyse and optimise CRM activities. Develop creative promotions and campaigns to enhance customer satisfaction and engagement. Work closely with cross-functional teams (e.g., Ops, Design, Content, BI Analytics) to optimise campaign performance. Accountable for the day-to-day campaign build across different tech platforms, smooth customer journey and collaborate with the Operations team to ensure seamless campaign delivery. Ensure high-quality standards in all campaign executions, minimising errors in creative, audience targeting and proposition. Implement CRM campaign tracking to measure and attribute CRM spend and performance accurately. Ensure promotional materials are compliant, appropriate, and competitive. Execute A/B testing driven by CRM optimisation strategy. Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency. Maintain and update customer segmentation and personalisation strategies. Ongoing monitoring of channel and campaign performance and its budget. Accountable for campaign performance, including impact on KPIs e.g. reach, engagement, conversion rates, reactivation rates, turnover, NGR, budget, etc. Identify opportunities for process improvements and campaign optimisation. Support the adoption of new tools and technologies to enhance CRM activities. Your Specialist skills and experience: Fluent in Portuguese and English (mandatory). Effective analysis and presentation of data; ability to summarise complex data sets into clear messages 3 years of experience in CRM or a related field, including proven track record of campaign optimisation. Demonstrated ability to think creatively and strategically; ability to articulate ideas clearly. Proactive in managing own workload and delivering results. Knowledge of CRM tools such as Salesforce and Optimove Understanding of CRM leglisation and best practices Online sports betting and gaming experience. University degree or equivalent within Marketing or related field. What we offer you: Base salary: To be defined with client according experience